![]() If you want to unlock all the possibilities a creative email campaign holds for your brand, the key is building-and growing-your email list. Re-engage past customers with a win-back email series.Recoup abandoned shopping sessions on your website with browse abandonment emails and abandoned cart emails.Nurture potential customers with newsletter content.Introduce new subscribers to your brand with a welcome series.This helps improve the brand’s sender reputation and email deliverability to the inbox.Ĭreating an email list opens the door to endless communication possibilities. ![]() Now what? How to use the list you’ve built to connect with your peopleĪn email list is the collection of email addresses from people who have opted in to receive marketing messages from your brand.īrands that have healthy and compliant email lists get these email addresses voluntarily, meaning subscribers give them their information because they’re interested in staying up to date with the business and receiving promotional messages.Real-life examples: how 3 brands built their email lists.Before you build your email list: what you need to know.And in 2022, Klaviyo users brought in $2.2B in revenue with email and SMS marketing. While it may seem sexier to imagine your brand as among the first to pin its success on an emerging social platform, email marketing makes up for its lack of novelty with tangible results.Īccording to Klaviyo’s recent marketing mix report, 76.86% of all businesses place email marketing in the top 3 ROI-generating marketing channels. This is why more businesses are re-investing in the email marketing process. It’s not so much that paid social is ineffective-it’s just that it’s no longer affordable for most small DTC businesses. Cost per acquisition has since soared, and return on ad spend has plummeted. Plus, Apple’s data privacy changes wiped out much of the audience-targeting parameters that made paid social a viable option for small businesses. Sure, brands can reach a wider audience on social media with eye-catching creative and influencer endorsements.īut no amount of tweaking can overcome your audiences’ truth: They’re on social media for personal connection and entertainment. Ads on YouTube, Instagram, and TikTok are an interruption. ![]()
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